CREATING A BRAND STRATEGY FOR
HOLLY SPRINGS
THE UNIVERSITY OF GEORGIA'S CARL VINSON INSTITUTE OF GOVERNMENT
in collaboration with
THE CITY OF HOLLY SPRINGS
Image Credit: Caldwell Cline Architects and Designers
Creating a brand strategy is so much more than a logo.
The City of Holly Springs is on the cusp of new growth. This marks a unique opportunity to create a brand strategy that will help drive development and attract investment into this much-loved city.
Our research-based and people-centered approach to branding has helped communities all over the state and beyond since 2018. Here are a few places we have been:
VIDALIA Coming Soon!
CITY OF MONROE
COLQUITT COUNTY
WASHINGTON COUNTY
HAWKINSVILLE-PULASKI COUNTY
THE COPPER BASIN
We can't do this without you.
The Holly Springs brand identity should be inspired by the people that live, work, and play here! Please fill out our brief survey and share it with your friends and family.
OUR PROCESS
Phase One
We get to know your community really well through:
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Public Input Meetings
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Online Survey
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Market Research
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Demographic Studies
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Current Brand Assessment
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Competitor Analysis
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Target Audiences
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Brand Position
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Brand Message
Phase Two
Phase Two is all about creating the "Holly Springs Look:"
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Logo Design
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Color Palette
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Typography
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Photography Database
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Graphic Design Toolkit
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Database of Design Files
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Product Mockups
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The Holly Springs Brand Lookbook
Phase Three
Phase Three is an important step in getting your new brand strategy off the ground and working for you.
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Customized Brand Implementation Recommendations
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File Setup
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Brand Launch Event Planning
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Technical Design Support
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Logo Use Terms and Conditions
